Hey Roman,
we have a
messy product
problem.

A padel venue was being built on a €10M investment, and it needed its whole customer-facing side: a booking app, self-service kiosks, and live court screens. What existed was a high-level brief — and an opening date that would not move.

I owned everything customers and staff touch: took the React Native / Expo app from brief to soft launch, started from an initial design concept and rebuilt most of the UI from scratch as the real product took shape, designed a provisioning workflow for 12 kiosk tablets, and built a real-time tournament system that keeps 12 court screens in sync during live play. Onsite, I trained club staff on the kiosk and admin systems and turned their feedback into improvements.

The venue opened with its systems running: 1,000+ registered users at soft launch and live tournaments across 12 courts. I stayed until people were actually using it — not until the code was merged.

A signal in PFPMaker’s traffic: people kept looking for professional headshots — and were ready to pay for them.

Validated the idea and shipped the paid MVP in three weeks. Built the mobile onboarding that gets good training photos out of any phone — camera guidance, framing masks, quality checks — feeding per-user Stable Diffusion training. Managed a dedicated AI engineer and owned the experimentation across the generation pipeline — per-user model training, preset styles, prompt engineering, and output evaluation for likeness and consistency.

A paid product with real revenue: €54K in sales in its third month. In 2025 it was folded into PFPMaker as its AI Headshot Generator — one funnel instead of two brands.